Chapter 2…

Before I look at some specific examples of transmedia storytelling and write a little less formally (and more succinctly), I’d like to get through my basic research first. In this next chapter, I discuss the risk of transmedia storytelling – how it can pay off beautifully or fail miserably. Henry Jenkins, provides much of these points in his extensive research on the subject, and you can read more about it on his blog here. To augment on Jenkins’ work though, I’ve organized various aspects of transmedia storytelling as an advantage or a disadvantage in an effort to show the dilemma many executives face when deciding to launch a transmedia story campaign.

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